Coaching infrastructure · built by a practitioner

The coaching platform that actually coaches with you.

Run your practice end-to-end or grow yourself with 20+ evidence-based tools. Encrypted by default. AI by choice. Built for serious work.

No credit card · 14-day free trial · Already have an account?

squirrelcoach.com/dashboard

Practice overview

Live
Active clients
24+3
Sessions, 30d
47+12
Revenue, MTD
£8.4k
Open invoices
3
Engagement — last 30 days

The tools library

Evidence-based. Practitioner-built.

23 assessments, frameworks and reflection exercises — from Shamanic Leadership typing to SPIN selling to neurodivergent self-maps. Every tool is versioned, secure, and ready to assign to clients.

Self-assessment

Spiky Profile

Find the peaks you under-sell and the valleys others compensate for.

Leadership

Shamanic Leadership

Eight archetypes that decode how you actually lead — and where you leak.

Sales · Coaching

SPIN & BANT

Qualify, discover, close — with frameworks elite consultants actually use.

Influence

Art of Influence

Map the invisible politics you keep bumping into — and route around them.

AI session summaries

From session to shareable report in 30 seconds.

Dictate or paste your notes. AI drafts a clean, client-safe summary — themes, commitments, next steps — and you approve, edit or regenerate. Then send it to the client portal in one click.

  • Drafted in your voice, not generic AI-ese
  • Always human-in-the-loop before anything ships
  • Session history searchable, client-by-client
See a sample summary
Session · Maya · Apr 14
Approved · Sent to client

Session 04 — Navigating the promotion conversation

14 April 2026 · 55 minutes · Executive coaching

Core theme. Maya is mistaking preparation for permission. The escalation she fears is already overdue.
Shift noticed. She moved from “I’m not ready” to “I’m not positioning this well” — a reframe worth honouring.
Commitment. Draft a 3-line ask for her 1:1 on Tuesday. Share with coach before sending.
Drafted by AI · Edited by coach
CRM & pipeline

Never let a lead go cold again.

Drag a prospect from Discovery → Proposal → Onboarded. Each stage knows what it needs: e-agreement, intake form, first session booked. The moment someone stops moving, Squirrel nudges you.

  • Kanban that matches how you actually sell
  • Auto-prompts when a lead goes quiet
  • Converts cleanly to client on signed agreement
See the pipeline
/pipeline
Discovery 4
Sample — Lead A
Intro call · Mon
Sample — Lead B
Referred by Aisha
Sample — Lead C
DM on LinkedIn
Proposal 2
Sample — Lead D
E-agreement sent
Sample — Lead E
Waiting · 3d
Onboarded 3
Sample — Client F
First session booked
Sample — Client G
Intake complete
Sample — Client H
Active · 4 sessions
Tools your clients actually finish

Assessments that feel like gifts, not homework.

Each tool is a short, honest conversation — not a 60-question compliance slog. Clients complete them in their portal. You get the visualisation; they get the insight. Shareable, exportable, PDF-ready.

  • Radar charts, spiky profiles, timeline maps
  • Results stored in the client vault, not lost in email
  • New tools ship monthly — no extra cost
Try a free assessment
/tools/spiky-profile/result
VisionDrivePresenceEmpathyRigourRange
Built for neurodivergent minds

A suite that speaks your brain’s language.

Most coaching tools assume a neurotypical operating system. Squirrel Coach ships a dedicated neurodiversity suite — ADHD, autism, dyslexia, dyscalculia, giftedness — designed with ND coaches, for ND clients. Strengths-first, sensory-aware, and honest about trade-offs.

  • Neurodivergent Operating Manual — the ND self-instruction guide clients never got
  • Neuro-kids + ND operating model for families and adolescents
  • ND Relationships, Spiky Profile, Skills Replacement Audit
  • Sensory, language and pacing options that don’t punish divergent processing
Explore the neurodiversity tools
/tools/neurodivergent-operating-manual
🧠
ND Operating Manual
Your wiring, your rules — in plain language.
👶
Neuro-kids
Help parents understand how their ND child thinks.
💞
ND Relationships
Navigate partners, colleagues, and friction points.
📡
Spiky Profile
Where you over-index — and where others compensate.

Everything else you need

One platform. No duct tape.

Replace the five SaaS tools you cobbled together. Squirrel ships the rest with coaching-grade security built in.

Session management

Schedule, log, track progress — every client, all in one place.

End-to-end encryption

Notes encrypted in your browser before they leave it. Zero-knowledge by design.

E-agreements

Send contracts. Clients sign in the portal. No DocuSign fees, no friction.

Invoicing

Raise, send, chase, export. Accountant-ready on the first of the month.

Branded client portal

Each client sees your brand, their tools, their summaries. Nothing else.

Reports & analytics

Revenue, load, session cadence. See the business you’re actually running.

What coaches say

Straight from the practice.

“It replaced three spreadsheets, DocuSign, and a Notion template graveyard. And the AI summaries actually sound like me.”

EJ

Emma J.

Executive Coach · London

“Clients show up to sessions having already done the work. That alone pays for it.”

RM

Raj M.

Leadership Coach · Singapore

“I was sceptical about another platform. Six weeks in, I can’t imagine running my practice without it.”

SB

Sarah B.

ICF-PCC · New York

From sign-up to first session

Live in an afternoon.

No onboarding calls. No 30-day implementation. You start coaching the same day.

01

Sign up free

Create your account. No credit card. Trial starts now.

02

Add clients

Import contacts, send e-agreements, onboard to the portal.

03

Run sessions

Log notes, assign tools, get AI summaries you actually use.

04

Grow the practice

Track revenue, manage pipeline, keep leads warm on autopilot.

Daniele Forni — Founder & CEO, Squirrel Coach

Built by a practitioner

“I built the platform I wished existed when I started coaching.”

15+ years as a Director in global investment banking — HSBC, Deutsche Bank, leading teams across London, Hong Kong, Shanghai. Cambridge, Oxford Saïd, GARP FRM®. When I moved into executive coaching, the tools didn’t exist. So I built them.

Daniele Forni

Founder & CEO · The Data Shaman Ltd

15+years in banking
100+leaders coached
200+team at peak
$8B+capital saved

Pricing

Simple. No seat-gouging.

Start free. Upgrade when you’re ready. Cancel any time.

Save 16%

For individuals

Individual

Full tools library. No coach required.

$37/ month

Billed $449 annually · Save $139

  • 23 evidence-based tools
  • Personal vault & history
  • Exportable PDF reports
  • New tools shipped monthly
Start free trial

For organisations

Corporate

End-to-end coaching infrastructure at scale.

Let’s talk

Custom SLA, onboarding, data agreements.

  • Everything in Coach
  • Multiple coach accounts
  • Centralised oversight
  • Custom onboarding
  • Priority support & SLA
Contact sales →

See it running on your real practice.

30-minute walkthrough. No slides, no pitch — just the product against your actual workflow.

Book a personal demo

Free · 30 minutes · No commitment